eBay
2014-2020
While at Alliances Management, I was part of eBay’s North America Creative team which comprised of talented visual designers and copy writers to create a wide variety of style guides, onsite graphics, landing pages, mobile experiences, marketing emails and social media campaigns. We collaborated closely with PM’s + MM’s to meet the demands of the business across eBay’s seller and buyer platforms while adhering to visual brand guidelines.
Seller Style Guide
Role
To develop the eBay Post Holiday Seller style guide which consisted in the usage of photography style, color combinations and sourcing top trending items currently being sold on eBay.
Objective
Target and motivate eBay B2C and C2C sellers to sell that hot item they have and earn more.
Landing Page
Homepage Banner
Onsite Creative
This section is comprised of various creative assets ranging from BAU to seasonal campaigns throughout eBay’s vertical pages.
With eBay’s global rebrand, Fill Your Cart With Color, I was able to use a versatile color palette which enabled our team to design an array of creative suites ranging from product imagery placements to lifestyle photography within eBay’s buyer and seller platforms.
Coupon Events
Coupon events drive a great deal of traffic to the site. We’re able to reach and drive target audiences to a landing page
through several different channels. Homepage banners, various placements on the site, email campaigns and paid social advertisements.
BAU Homepage Banners
Black Friday Banners
Emails
These are monthly eBay for business seller B2C bulletin emails I’ve designed which involved curated modules. For each module I’ve collaborated with a member of our copy team to input information, imagery and custom iconography.
